South Shore Center’s free outdoor concerts are popular for three good reasons: the music is great, the balmy Alameda midsummer weather is perfect, and every purchase of beer or wine helps to provide a free backpack and fresh school supplies for public school students here in Alameda.

Alameda Education Foundation (AEF) hopes to provide free school supplies for 900 Alameda Unified School District students this summer, so those students can start the school year with everything they need to succeed. One of the ways the foundation raises money for this project is by selling beer and wine at the free South Shore concerts.
The free summer concerts take place at South Shore’s center court in front of Trabocco’s. Some seating is provided, but feel free to bring a folding chair and stake out your spot. This year’s summer schedule is as follows:
- Thursday, July 4, Family Festival, 3 to 5 p.m.: The Sun Kings, Beatles tribute band. The festival includes face painting, glitter tattoos, a stilts performer, and free patriotic sunglasses for kids.
- Saturday, July 13, 2 to 4 p.m.: Pure Ecstasy, a mix of Motown, R&B, Soul, and top 40.
- Saturday, July 20, 2 to 4 p.m.: Stealin’ Chicago, celebrating the music of the band Chicago.
- Saturday, July 27 , 2 to 4 p.m.: The Best Intentions deliver the very best of ’60s, ’70s, and ’80s Motown.
So, put on your dancing shoes, enjoy some great music, and support a good cause.
AEF is a 501(c)(3) nonprofit organization that serves as a critical bridge toward equitable and inclusive educational outcomes for Alameda TK-12 public school students.






