Advertising Sales
Start reaching tens of thousands ofcustomers today!
NOTE: We are not authorized to publish legal notices such as DBAs and name changes. These notices must appear in print. Online publications, including the Alameda Post, cannot satisfy that requirement.
Why advertise with the Alameda Post?
We are Alameda’s only local news source, publishing content to our website and social media properties daily. AlamedaPost.com is viewed by thousands of people every week, tens of thousands every month, and our reach continues to grow. People seek us out for our independent news coverage, especially for breaking news, elections, and unbiased coverage of our community. Many visitors come to our website to view our central community calendar as well as our coverage of the arts, local sports, Alameda Life, and Alameda’s history.
In the 28-day period from February 26 – March 24, 2024, according to Google Analytics, we saw 31,292 unique visitors to our site, and nearly 70,000 individual page views. During that same period, our website was displayed as a result in Google Search 825,537 times. As you might expect, the largest group of visitors to the site is from Alameda and the surrounding Bay Area.
When you advertise with the Alameda Post, your ad will be in front of tens of thousands of visitors to our site every week—people who are either from Alameda or interested in our city and ready to act and support local business. Our readers will also see your ad when they click on links that their friends share or are referred by social media.
AlamedaPost.com Google Analytics: February 26 — March 24, 2024
Alameda is within your reach.
Monthly price
5,000 Impressions
$14910,000 Impressions
$24925,000 Impressions
$399
Annual price
65,000 Impressions
$1,499125,000 Impressions
$2,499325,000 Impressions
$3,999
Each time an ad is displayed that a reader can see, it is called an impression. From February 26 – March 24, 2024 our website displayed 536,895 ad impressions. We know when your ads are seen, and even more importantly, we can tell when someone takes action! No more worrying if anyone saw your ad or not. You will know how many impressions of your ads that our site visitors have actually seen.
What are the benefits of online advertising?
Digital ads are integrated right into our site content, providing readers with useful and actionable information on every page—the opposite of print media, where ads are placed off in the margins and easily ignored. Your ad is not stuck on just one piece of paper that gets seen just once before (hopefully) being recycled—it will be shown all around our website and may appear on any page, garnering many more opportunities to share your messaging and reach potential customers.
Viewers can interact directly with our ads—they can click on them to be shown additional information or brought directly to your website. These visitors aren’t the same limited set of subscribers. Our site is available to all, and attracts thousands of new visitors from Google search every month—as well as thousands more referred from social media and other sites, and those who visit our site regularly.
We just helped the City of Alameda get the word out to promote 2023’s July 4th Parade and the Parade program we designed. In only 72 hours of displaying their custom banner at the top of every page, the ad saw over 10,000 impressions.
Our advanced advertising system logs every instance that an ad is shown and every time a user clicks, and displays the information in an easy-to-read report available online anytime.
When you start advertising with Alameda Post, your banner ad can be placed into site-wide rotation for our visitors that same day. If you prefer to do an accelerated blast over just a few days or space out all the impressions throughout the month, we will adjust the frequency with which your ad is distributed to your needs. Or we can display up to three different banners concurrently, sharing the impressions purchased among them.
For even more impressions within a month, multiple packages may be combined. We can also set up automatic renewal to keep displaying your ads over several months. If you wish, we can adjust the creative during your campaigns, as well.
For any custom advertising solution you desire, get in touch!
Advertisers want to know: | Online | Print |
|---|---|---|
Reporting: Can you tell if your ad was seen and when? | ||
Interactivity: Are users able take action directly from your ad? | ||
Placement: Will your ad be shown on all pages? | ||
Availability: Is your ad delivered 24 hours a day, 7 days a week? | ||
Reach: Will everyone see your ad or just subscribers? | ||
Geography: Is your ad easily accessible to everyone, even those outside Alameda? | ||
Delivery: Will your ad be displayed on every device? | ||
Targeting: Can you choose who will see your ad? | ||
Adjustments: Can you modify your ad content while it runs? |
Measuring your results
One of the biggest advantages of digital advertising is its quantifiable reach. With print advertising, you never have any real idea how many people will actually see your ad. Another drawback of print is that the only people who can see your ad are those who subscribe to or seek out the publication when it is distributed one day per week—a small number that keeps dwindling.
Our advanced ad delivery system provides instant reporting, including how many people saw your ad on a given day and how many clicked on it. We can also include tracking codes in links so you can monitor traffic to your site from the ad. We can set up campaigns that launch and end at determined times so they can be scheduled to promote events. We also offer other custom targeting options available as well, just ask!
Unlike with other media, you can be confident that your digital advertising will be shown to thousands of visitors to AlamedaPost.com at all hours of the day, seven days a week—people who are either from Alameda or interested in our city and ready to act and support local business. Potential customers will also see your ad when they click links shared by their their friends or are referred by social media.
Business Directory Anchor Listings
For an extra boost when you purchase advertising with the Alameda Post, we will highlight your business as an Anchor Listing in our business directory, so that local customers can find your information easily. Anchor Listings are always listed first in our directory.
Our website’s SEO is highly optimized; business directory pages are processed immediately after publishing and quickly rank highly in Google search. Users can search for your business in the directory by neighborhood and hashtag.
Each Anchor Listing includes:
- Your business logo.
- A description of your business.
- Descriptive hashtags.
- A live Google map, which can provide directions to your business.
- Your address and phone number.
- A link to your website.
- A video of your choice. We can help arrange to shoot a drone video of your business.
- A gallery of up to three high resolution photos representing your business.
- Easily updatable information; you can list hours, special events, and other information.
Even if you’re not ready to get started with one of our advertising packages, you may submit your information for a free listing in the Alameda Post Business Directory with many of the features listed above.
Let’s get started!
Getting started is easy! Just drop us a line. We accept payment by check or credit card. We can create your banner ad for you—just provide your logo, campaign details, and the desired link. Or if you prefer, you may submit your own banner in JPG format sized at 1456 x 180, double the standard IAB leaderboard size. Please ensure the text is large, clear, and legible, as this ad is shown on mobile devices more than half of the time. For your free business directory listing, please provide your logo, photos (store front, display, etc.), and information about any upcoming or ongoing events or offers, which may be updated at any time.