If you see something, say something
This week, West Alameda Business Association (WABA) originally planned to celebrate the exciting new businesses opening in 2025 and the launch of our newly enhanced website, but a more pressing issue has emerged that needs our attention. Over the past several weeks, we’ve seen a noticeable uptick in crime in our district. Let me start by saying that West Alameda remains a vibrant and welcoming place, and we are committed to keeping it that way. At the same time, addressing this challenge head-on is a priority.
Last week, I had the opportunity to meet with Alameda Chief of Police Nishant Joshi and Captain Matt McMullen to discuss the concerns facing our district. As part of the department’s recent reorganization, we’ve been assigned a dedicated liaison, Lieutenant Jeffrey Park, who is actively working with us to address the situation. Together, we are exploring ways to increase police presence and maintain a safe environment for everyone who lives, works, and visits West Alameda.
One of the key challenges we face, however, is that many crimes go unreported. When incidents aren’t reported, it’s difficult for our police department to allocate the resources needed to address the issue. That’s why I’m reaching out with a simple but crucial request: If you see something, say something.
Here are the steps you can take to report crimes or other issues:
- If you see a crime in progress or are the victim of a crime, call 911 immediately.
- For non-emergency matters in Alameda, call 510-337-8340.
- For issues such as graffiti, double-parking, or street hazards, use SeeClickFix to report the problem.
- If you’re uncomfortable reporting an issue directly, email me at [email protected] and I will report it on your behalf.
Your involvement is vital to ensure our district gets the attention it needs. By working together, we can create a stronger, safer community. Please don’t hesitate to reach out to me with any concerns or questions. WABA is actively collaborating with the City and our law enforcement partners to address your concerns and protect what makes West Alameda special.
Public safety is a shared responsibility, and with your help, we can rise to meet this challenge while continuing to support the businesses, events, and initiatives that make our district thrive.
Thank you for your continued support.
Elissa Glickman, Executive Director
West Alameda Business Association (WABA)
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