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Today’s Alameda Treasure – 1530 Mozart Street, The Rose Cottage, Part 2

There is a house on Mozart Street that has the letter “R,” along with carved roses, appearing in a decorative frieze band below its bay windows. The average passerby might not notice these details, or if they do, may not understand the meaning. But to Tommie Veirs, the longtime owner of 1530 Mozart Street, these little details are an important part of the project of restoring and honoring the history of the 132-year-old house that she first fell in love with 50 years ago. We introduced the house in Part 1 [1] of this series, and in this installment we’ll dig a little deeper into its very first owner.

Alameda Post - An ornate Queen Anne style cottage. [2]
1530 Mozart Street, the Queen Anne style cottage built in 1894 by Marcuse & Remmel. Photo by Steve Gorman.

Why the Rose Cottage?

When Tommie learned that the first owner of her home was named Robert Rose, she began calling it the Rose Cottage in his honor. Not much is known about the origins of Robert A. Rose, but the first record found of him is an 1878-79 Oakland-Alameda directory listing him as “Student, State University, Berkeley.” Assuming a college student’s age as between 18-21 years old, that could mean that Rose was born around 1859-61. By 1896, Robert A. Rose was listed in the directory as an “agent,” with his residence at 1530 Mozart Street.

Alameda Post - An ornate plaster cast on the outside of a home with vines, roses, and the letter R. [3]
A frieze band appears below the bay windows on 1530 Mozart Street, which features images of roses and the letter “R” in honor of the home’s first owner Robert A. Rose. This intricate plaster work was overseen by homeowner Tommie Veirs. Photo by Steve Gorman.

Further clues

In searching for clues about those who came before us, every little tidbit of information is important. While I found no marriage announcement regarding Robert Rose, I did find a wedding anniversary announcement in the Alameda Daily Argus, dated December 17, 1895. It stated: “Mr. and Mrs. R. A. Rose celebrated the Crystal Anniversary of their wedding last evening by inviting a large number of friends to their home, 1530 Mozart Street. The rooms were handsomely decorated with ferns, greens, and red berries, and the host and hostess made everyone feel thoroughly at home. Supper was served in the basement and there toasts were many. An Italian orchestra discoursed the music while the supper was in progress.”

This short announcement is valuable, because the crystal anniversary is the commemoration of 15 years of marriage, which tells us that Rose and his wife Carrie were married in December 1880—probably shortly after Rose graduated from college. It also adds color to our understanding of how life was lived in these Victorian-era high-basement cottages, with the lower level sometimes used for entertaining, sometimes with Italian orchestras and large numbers of guests. It should be noted that these “high basements” were not basements in the traditional sense, and were not underground. They were simply lower, ground-level spaces, albeit with lower ceilings, and often used for storage. But they had windows, fresh air, and could also be used for living space and even anniversary parties. Incidentally, although Rose’s wife Carrie’s name was not revealed in this anniversary announcement, I found it in later real estate announcements regarding 1530 Mozart Street. The clues come from many places, but ultimately the picture starts to emerge.

Alameda Post - An ornate front door and entryway of a home, and a plaque from the architectural preservation society. [4]
1530 Mozart Street won an Alameda Architectural Preservation Society Preservation Award in 2014, honoring Tommie Veirs for her efforts in restoring her historic home. The preservation article stated, “It was 1976, and Tommie Veirs and her husband stopped their car in front of 1530 Mozart Street. Tommie today describes the almost mystical connection that day with the Marcuse and Remmel Queen Anne cottage as ‘love at first sight.’” Photo by Steve Gorman.

Agent Rose

Newspaper reports tell us that Robert Rose was the Pacific Coast agent for the Gamewell Fire Alarm Telegraph Company, a New York firm. Rose’s office was in San Francisco, in the historic Crocker Building, built in 1891 (and sadly, demolished in 1968). Among the contracts he had was one with the City of Alameda, which had been renting a fire alarm system for $20 per month. This system consisted of a series of fire alarm call boxes around town, connected to a central dispatch point by telegraph wires.

Alameda Post - the cover of an advertising booklet that says "Police Signal telegraphs. The Gamewell Fire Alarm Telegraph Company. A drawing is on the cover with a horse drawn carriage of firemen. [5]
The ornate cover of an advertising booklet for the Gamewell Fire Alarm Telegraph Company, circa 1894. This revolutionary technology, which used unique telegraph signals to alert the city of which box was sending an alarm, was developed by William Channing in 1851, who then sold distribution rights to John Gamewell in 1855. Image used with permission from DeGolyer Library, Southern Methodist University.

Dropped from sight

On December 17, 1898, the headline “Dropped From Sight” appeared in the Alameda Times Star, with the sub-heading, “R. A. Rose of Mozart Street Cannot Be Located.” The story goes on to report that Rose had mysteriously disappeared in Los Angeles two weeks earlier, while he was there on business. He had cashed a check amounting to $2,300 on the Crocker-Woolworth account before being seen taking a streetcar to the Southern Pacific train depot and “dropping from sight.” According to the article, “Rose had lived in his house on Mozart Street for the last five years and was well-known in that vicinity. Two months ago the family, consisting of himself, wife, and two children, moved to San Francisco.” This is the first inkling we get that the Rose family had left their Alameda house and decamped for San Francisco by late 1898, and also the first sign that something might be amiss between Rose and his employer.

Alameda Post - A newspaper clipping with the headline reading Dropped from Sight. [6]
On December 17, 1898, the Alameda Times Star reported on the disappearance of Robert A. Rose, with the headline “Dropped Form Sight”, including a misspelling of the word “from.” This article was the first public notice that something was amiss with Rose, and describes how he disappeared while on a business trip to Los Angeles, having cashed company checks. Image via Newspapers.com [7].

Rose’s wily methods

Further light was cast on the mystery when the Alameda Times Star continued the story on December 20, 1898, with the headline “Rose’s Wily Methods,” and the revelation that Rose had been keeping his New York employers in the dark about his accounting scheme. While Rose had reported that the City of Alameda had been considering purchasing the fire alarm system outright, he didn’t report that the sale had actually occurred. In April 1898, the City paid Rose $820 to close out their account and thus own the system, but Rose never reported that to the Gamewell Company. Instead, he continued sending his employers $20 a month, as though the City was still renting the equipment. In addition, he also pocketed $132 from the sale of an additional alarm box and keys. In all, it was said that “Rose evidently kept $812 of his employer’s money out of the $1160 paid to him by the city of Alameda.”

Mrs. Rose’s faith in her husband

The above heading was the headline in the Alameda Times Star on December 21, 1898, as Joseph W. Stover, president of the Gamewell Company arrived in town to take over the San Francisco office and straighten out the tangle caused by Robert Rose. Communication with the City of Alameda had confirmed their suspicions about Rose, and with him now missing, this prompted the president of the company to travel cross-country by train to address the problem. As Stover took over the San Francisco office, he announced that Rose no longer represented the company, and requested that all communication be sent to him directly, at the company’s office at 230 Kearny Street.

Mrs. Rose, living in San Francisco by this time, professed her confidence in her missing husband, and said to a reporter, “I know my husband will be in town within two days. I have heard from him, but I do not know where he is now, except that he is on the train headed for this city. It is true that he made a great mistake, and it has cost him his position with the company, but I am positive that he will come back and will make a full settlement. He only wants a chance to redeem himself and I know he will do so.”

Alameda Post - A black and white photo of a fire alarm call box. [8]
A later model of a Gamewell fire alarm box, one of the most widely used systems in the 19th and early 20th centuries. This was the company for which Robert A. Rose was an agent. Image via Creative Commons CCO 1.0 Universal Public Domain Dedication.

Fire alarm muddle

The final article in this “soap opera” appeared in the Daily Encinal on December 21, 1898, with the headline “Fire Alarm Muddle,” in which Rose’s deception was described as a “defalcation of the funds of the Gamewell Fire Alarm and Telegraph Company of New York.” Defalcation is defined by Merriam-Webster as “an intentional or reckless misuse of funds in violation of a fiduciary duty.” The article reported, “An effort was made to see members of the Rose family this morning by an Encinal reporter, but he was informed that they had rented their house more than a month ago and moved to 781 Sutter Street, San Francisco.”

No further explanation was found as to why Mr. Rose engaged in this deception, or whether he attempted to make restitution. However, about four years later an announcement in the Oakland Tribune, dated February 21, 1903, reported on a Judgement of Foreclosure brought against Robert A. Rose, et al., defendants, by Commercial Building and Loan Association, plaintiff. The judge decreed that the defendant’s house on Mozart Street would be sold at auction, in order to “raise sufficient money to satisfy said judgement, with interest and costs, to the highest and best bidder, for Gold Coin of the United States.”

Alameda Post - The front steps of an old beautiful queen anne cottage. [9]
A view of the front steps of 1530 Mozart Street, showing the fine details of the newel posts, railings, balusters, porch columns, spindle work, pendants, finials, textured shingles, and part of a sunburst at upper right. Marcuse & Remmel lavished an incredible amount of detail on this home, and Tommie Veirs has spared no effort nor expense in restoring and improving this classic Queen Anne cottage. Photo by Steve Gorman.

The bloom is off the rose

And so, it seems likely that Robert A. Rose, dealing with the loss of his job and the need to pay restitution to his former company, ultimately had to sell his Mozart Street home to pay off its mortgage and make good on his other debts and judgments. We don’t know the whole story, or how Rose got involved with this muddle, but one thing we do know is that he was only human, and humans make mistakes. His life should not be judged based on this one incident, and as Tommie Veirs says, “He did give us this house, and for that I’m grateful.”

The Roses ended up owning their Alameda home for under 10 years, and living in it for only about four years. Its sale opened the door on its next chapter, one that would be the longest one thus far, that of the Munro family. As the Rose family departs their former home for the last time, we start tracing the trail of the new owners, and see what we can learn about them.

Alameda Post - An ornate Queen Anne style cottage during and after renovations to the front of the building. [10]
A “then and now” collage shows what 1530 Mozart Street looked like when Tommie was still in the restoration phase on the exterior, in the early 2010s. Top photo by Tommie Veirs, bottom photo by Steve Gorman.

Next up

In addition to learning about the Munro family, whose residency at 1530 Mozart Street lasted 57 years, we’ll also see more interior photos, and explore some of the renovation and restoration projects Tommie Veirs has taken on over the decades. Her commitment to restoring the Rose Cottage to its most complete expression of Victorian-era design and style is evident in every square inch of this 132-year-old house. She even sought out the Verdi Street home of Felix Marcuse himself, to get an accurate example of the plaster work for her home’s façade restoration. We see examples of that, and more, when our story continues.

Contributing writer Steve Gorman has been a resident of Alameda since 2000, when he fell in love with the history and architecture of this unique town. Contact him via [email protected] [11]. His writing is collected at AlamedaPost.com/Steve-Gorman [12].